1. Who We Are

Fivty9 Performance is an online retailer of automotive parts and accessories. For the purposes of data protection law, we are the data controller of the personal information we collect from you.

2. What Data We Collect

We may collect the following categories of personal data:

We do not collect any special category data (e.g. health, biometric, or political data). Payment card details are processed securely by Shopify Payments, Klarna, and Clearpay — card information is never stored on our systems.

3. How We Use Your Data

4. Marketing Communications

We will only send you marketing emails if you have given us your explicit consent, for example by subscribing to our newsletter or opting in at checkout. Every marketing email includes a clear unsubscribe link. You can withdraw your consent at any time by:

• Clicking "Unsubscribe" at the bottom of any marketing email
• Emailing us at Info@fifty9performance.co.uk

Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

5. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your information with the following recipients who help us operate our business:

• Shopify — our e-commerce platform and payment processor (Shopify Payments)
• Klarna & Clearpay — buy-now-pay-later payment providers
• Shipping & courier services — to deliver your orders (e.g. Royal Mail, DPD, DHL)
• Email marketing provider — to send newsletters and promotional content
• Analytics services — such as Google Analytics to help us understand website usage
• Legal & regulatory bodies — where required by law

All third-party processors are contractually required to protect your data and process it only on our instructions.

6. International Transfers

Some of our service providers (e.g. Shopify, Google) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place such as Standard Contractual Clauses (SCCs) or adequacy decisions recognised by the UK government, in accordance with UK GDPR.

7. Cookies

Our website uses cookies and similar tracking technologies. These include:

• Strictly necessary cookies — required for the website to function (e.g. cart, checkout sessions)
• Analytics cookies — help us understand how visitors use the site
• Marketing cookies — used to deliver relevant ads and measure campaign effectiveness

You can manage your cookie preferences through your browser settings or our cookie consent banner.

8. Data Retention

• Order data — retained for 6 years to comply with UK tax and accounting requirements
• Marketing data — retained until you unsubscribe or withdraw consent
• Website analytics — typically retained for up to 26 months
• Customer support records — retained for up to 2 years after resolution

9. Your Rights

Under UK GDPR, you have the following rights:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your data (subject to legal obligations)
• Right to restrict processing — request limitation of how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interest or direct marketing
• Right to withdraw consent — where processing is based on consent

To exercise any of these rights, contact us at Info@fifty9performance.co.uk. We will respond within one calendar month.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Our website is secured with SSL encryption, and we rely on Shopify's PCI-DSS compliant infrastructure for payment processing.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the most recent revision was made.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

We would appreciate the chance to resolve any concerns directly before you contact the ICO.